What is SEO?
SEO aka Search Engine Optimization is the process of getting organic traffic from various search engines. The main goal of the SEO process is to improve the quantity and quality of traffic to your website.
The SEO process will help you rank higher on Search engine result pages. It will help you rank higher for relevant keywords but that doesn’t mean stuffing pages with just relevant keywords, you need to focus on core web vitals such as unique web content, site loading speed, and mobile friendliness.
SEO offers various advantages to small businesses. If you have a small business, you should use SEO practices to build a strong presence on the webpage. You can bypass your competition, gain new customers and take your business to the next level.
SEO aka Search Engine Optimization is the process of getting organic traffic from various search engines. The main goal of the SEO process is to improve the quantity and quality of traffic to your website.
The SEO process will help you rank higher on Search engine result pages. It will help you rank higher for relevant keywords but that doesn’t mean stuffing pages with just relevant keywords, you need to focus on core web vitals such as unique web content, site loading speed, and mobile friendliness.
SEO offers various advantages to small businesses. If you have a small business, you should use SEO practices to build a strong presence on the webpage. You can bypass your competition, gain new customers and take your business to the next level.
Here are a few benefits of SEO for small businesses.
1. Bring more traffic through the organic research
Almost 60% of website traffic comes from organic search. If SEO is done right, you can attract more relevant traffic to your website. With the help of more relevant traffic your chances of getting more conversions and sales increase.
If you want to be seen by your customers, it is important for you to rank on the first page of google. The top 3 positions on SERP can improve your click-through rate. By ranking on relevant keywords, you will be attracting your target audience which will give a good boost to your business.
2. SEO help in creating trustworthy and User-friendly websites
You can create better, faster and more user-friendly websites with the help of proper SEO practices. SEO is not just about optimising websites for search engines it also focuses on users. If your users are happy, search engines are happy too.
If you rank at the absolute top of SERP you build trust and authority. Users will give you priority. On-Page and technical elements of SEO will help you create more user-friendly websites, with a better user experience you will be able to avail various long-term and short-term benefits. SEO-optimised websites are easy to use and are more likely to grab user attention.
3. SEO helps in creating brand awareness
Overall awareness of your brand is very crucial especially when you are competing on certain search terms. One of the advantages of ranking on the top of the result page is brand awareness.
Users are more likely to click on the top of the result page when they are searching for something so the presence of your brand on top is very important. Your presence there will make users aware of your brand.
If you are just starting with SEO you can use Long tail keywords to create brand awareness as competition on such keywords is relatively low and chances of conversions are higher. After competing on Long tail keywords, you can move to medium and small tail keywords to improve awareness of your brand.
4. Improve Conversion rate
With more relevant traffic, comes more conversion. This means with more relevant traffic on your landing pages the overall conversion rate of your website will improve, along with the number of leads and sales on your website.
If you offer unique content, people coming to your website will be genuinely interested in it and the chances of them getting converted are relatively high. You can use rich featured snippets and give some unique offers to hold the attention of users.
5. SEO is cost-effective
Possibly one of the best things about SEO is that it is inexpensive. SEO is one of the most effective forms of marketing. Big businesses in your industries can outspend you in pay-per-click marketing but with the help of well-planned SEO strategies, you can compete with such businesses.
Return on investment on SEO is endless if you start getting the right traffic for search engines. Once your rankings are improved on SERP you don’t need to spend much on other forms of paid marketing. Then all you have to do is maintain your position and better your SEO strategies.